American Classic

New Look for a Cult Brand

In 2007 Groupe Dejour was commissioned by Florida based US company American Classic, to develop a complete new look and identity. As a corporate design agency, it is a honour for Groupe Dejour to be able to work for a cult brand like American Classic, which exists since 1982.

The first and most important thing was to create a new and strong logo, which represents the spirit and the feel of the company. Groupe Dejour developed the entire corporate design including all the artworks for their products and print materials, design and coding of the website and their exhibition booth.

Wheel Design

For Season 2013 Groupe Dejour did a brand new collection of wheel designs for American Classic. The company considers itself as an emerging bicycle industrie leader in the wheel and component area. Also the graphical look of their products plays a major role in their self-perception. Since 2007 Groupe Dejour creates all the design lines for the American Classic product range.

Logo Design

Groupe Dejour designed the American Classic Logo as well as several sublogos for their technical innovations.

Web

Groupe Dejour did the web design and the coding for the American Classic Homepage. In 2008 it first went online and consistant further developments are being made every year.

> Visit the American Classic website

Print

New print materials, like packaging, posters and catalogs are being made by Groupe Dejour every year. The catalog plays a very special role for American Classic, when it comes to communicating their company philosophy and description of their technical innovations.